Ahead of Take That’s revival of their famous ‘Circus’ tour next month, a PR expert has weighed in on how the group could be set for a major resurgence in the coming months.
Speaking exclusively to Zingo Bingo, Kayley Cornelius has weighed in on how Take That’s upcoming tour could impact the band, and the probability of Robbie Williams and Jason Orange making a return.
She explains how the tour is ‘perfectly timed’ due to the continuing trends focusing on nostalgia, but also shares how it opens the door to renewed commercial success.
Touching on what a return for either Robbie or Jason could mean for fans, Kayley says ‘even the slightest hint’ of this taking place ‘would send fans into frenzy and keep headlines rolling for weeks’.
Kayley goes on to add how the tour is likely to be ‘hugely lucrative’ for the band, with the potential to line up further opportunities such as documentaries or other special projects - and says the gigs will go a long way to ‘reinforcing Take That as a brand that still has real cultural power’.
Speaking to Zingo Bingo, Kayley Cornelius says:
“Touring is where acts like Take That really come alive again. It’s not just about the music, it’s about the moment, the nostalgia, the shared experience, and that feel-good factor that fans absolutely love. That kind of exposure can very quickly put them back at the centre of the conversation and drive everything from streaming numbers to new brand deals.
“This tour is perfectly timed as well, because nostalgia is such a huge trend right now. Audiences are actively looking for artists that defined an era, and Take That tick every box. The key will be how they position it – whether it leans into the classics or shows how they’ve evolved because that shapes how both fans and the media buy into it.
“Of course, there’s always going to be huge interest around whether Robbie Williams or Jason Orange could return. Even the slightest hint of that would send fans into a frenzy and keep headlines rolling for weeks. From a PR point of view, that kind of speculation is gold dust if it’s managed well, as it keeps people guessing, builds momentum around the tour, and ultimately drives ticket sales as people wouldn’t want to risk missing out on such a big reunion.
“With Robbie, even though he’s had an incredible solo career, going back to Take That, even briefly, would be a massive power move. It reminds people of his roots while also strengthening his overall legacy, and that combination makes him even more valuable commercially. It positions him not just as a solo icon, but as part of one of the biggest pop success stories of all time.
“Jason is a completely different story, and arguably the one with the most to gain. He’s been out of the spotlight for so long that a return would create huge curiosity and excitement. It would instantly put him back on the map and could open the door to a whole new phase in his career, whether that’s more appearances, media opportunities or even new projects. But again, with ongoing royalties from the band’s success, there isn’t the same level of pressure for them both to come back unless the timing feels right personally and professionally.
“In terms of money, tours like this can be hugely lucrative. You’ve got ticket sales, merchandise, VIP experiences and potential brand partnerships all adding up. But what people often don’t realise is the knock-on effect - the boost in streams, the renewed media attention, and the opportunities that come after, like documentaries or special projects.
“Ultimately, this isn’t just about a tour, it’s about reinforcing Take That as a brand that still has real cultural power. If they get it right, it doesn’t just celebrate their past, it sets them up for an even bigger future, one where they’re arguably more valuable than ever, with the potential to land a multi-million-pound payday off the back of it.”
